$4000.00 “Biker Girl” Jeans by Levi Strauss & Co.
With the purchasing power of the female population reaching over 30+% of HD sales as well as in other areas in the industry, it was inevitable that now the “elite” fashion world would start putting their focus on this highly mobile and affluent community by providing needed(?) fashion for the female rider. Case in point-
Damien Hirst the English artist is branching out into fashion with his new Levi Strauss & Co. collection! Hirst dominated the art scene in Britain during the 1990s and is internationally renowned. He is Britain’s wealthiest artist, with a personal fortune valued at 130 million pounds ($262 million) as stated by the Sunday Times of London. The line Hirst co-designed for the company’s spring 2008 “Warhol Factory X Levi’s X Damien Hirst” collection includes jeans decorated with a skull pattern made of Swarovski crystals—for a mere $4,000 a pair, the jeans are the most expensive items in the collection. The collection includes around 40 styles for women & men and is part of the Warhol Factory X Levi’s label. It uses images from Warhol’s artworks through a licensing agreement with the Andy Warhol Foundation. Clothes in the “Warhol Factory X Levi’s X Damien Hirst” collection will appear at high-end retailers such as Barneys and Fred Segal in Los Angeles. Items will include a $100 T-shirt with overlapping images from Warhol’s and Hirst’s artworks; a $900 waxed-denim motorcycle jacket lined with the dotted fabric, after Hirst’s dot paintings; and jeans based on a design by Hirst in which he cut up two vintage pairs of Levi’s 501s, added extra zippers for a bondage look and reassembled them–this style will go for $375.
Just in case you were wondering-A regular pair of 501 jeans are available for as little as $46 on the Levi’s web site or at Sears.
Granted these jeans aren’t really practical for the female rider. However, it is interesting to note that the elite fashion world as well as industries who have historically focused on the male population (such as Insurance, Banking/Brokerage services, Travel etc) are now changing their tune and aiming towards the one’s that (if your married or in a relationship we’ve known all along), possessed the “power of purchasing” decisions….our female counterparts. Do i get an AMEN here?!
Source: Bloomberg.com
November 9th, 2007 at 1:06 pm
I hope that LEVI`s keep losing sells and goes out of business ! Why you may ask ? I along with hundreds of thousands of Truck Drivers wore Levi jeans for years, until one day about 12 years ago, one of the Major truck stops that used to sell Levi jeans, said ” we were told by Levi- strauss and company that the Trucker and truck stops ” were not the kind of people Levi wanted to market to !. Evan tho BIG TRUCKS deliver their product. They didn’t want us as customers !. Thousands of us sent the little red tags off all our Levis to the CEO, and told him we would never buy another pair of anything Levi company sells. Now you know the Real reason why Levi has closed most of their factories, and lost millions of dollars in sales .They could offer jeans at one dollar and I wont buy them… Now if we could only get Wrangler to put a button fly Jean line out ! Thank You.