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Ladies, if ol’ St. Nick didn’t stuff your stocking this year with a boob job don’t despair, Biker Claus is still delivering treats. Seems that the KC Bike Show vendor Wide Open Motorcycle Magazine is offering ladies who attend the January 12-13th event a chance to win a free breast augmentation courtesy of the magazine. That’s right, their promotional give-a-way is a FREE BOOB JOB (msrp $6000).

From what we’ve heard Wide Open Motorcycle Magazine put up the billboards, hoping to increase their turnout for the show. Figuring a lot of women attending probably want to look like the girls in their biker magazine. Gail Worth, who owns a Harley shop in KC loves the concept. She thinks it’s “funny and clever” and says, simply, “Yoo hoo, go women.”

From a marketing perspective, it’s definitely unique. Granted, it certainly isn’t going to be for everyone. And you can expect that this will be held by some as sexist, but as any good marketer knows “know your target, and speak directly to them“. So, ladies, here is your chance to get that Christmas gift that Santa didn’t bring this year. Oh, and guys, only women can register.