The Riders Choice Awards are unique in that the nominees and winners are chosen by everyday riders around the world, not by professional journalists. The awards reflect the judgment of the motorcycle buying public, not motorcycle industry insiders. Anyone could vote, there was no restriction on age, gender or country. Even non-riders could vote. No registration, nor email addresses were required. However, a system of storing and analyzing IP addresses was put in place to minimize duplicate voting.
MBI Riders Choice – Star Awards

- Object of Lust — Ducati Desmosedici RR
- Best Concept Motorcycle or Scooter — Honda Evo 6
- Best Manufacturer’s Website — BMW Motorrad
- Best New in 2007 Scooter — Piaggio MP3 400
- Best New in 2007 Motorcycle — Triumph Street Triple 675
- Most Environmentally Friendly Motorcycle – ElectricMoto Corporation Blade XT
- Wish We’d Thought of That — KTM Bread Toaster
- Women Riders Booster of the Year — Lois Pryce (20,000 mile solo ride, Alaska to the tip of South America on a 225cc bike)
- Thumbs Up — Ewan McGregor/Charlie Boorman ( Enhanced image of motorcycle riders)

MBI Riders Choice – Fallen Star Awards

- Most Disappointing Motorcycle – Suzuki B-King
- Thumbs Down — Loud Pipes Save Lives
- What Were They Thinking — Babecage
- Worst Manufacturer’s Website — Cycleport/Motoport

More information about MBI, its members and the complete list of nominees will be found at the MBI web site http://www.mbiweb.org/.

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This entry was posted on Wednesday, March 19th, 2008 at 11:58 am and is filed under General Motorcycle Industry News, Guilty Updates. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.