Must Be Karma
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The four “B’s” come into alignment. A “bike builder” building a “bike” with a “band” as the “brand“. Whew, that was a tongue twister! When the producers of “Chopper Challenge” needed a “company” to feature in an upcoming episode of the motorcycle-building reality show on CMT, they opted for a different approach from their earlier shows. Every week, the 10-episode prime-time series presents a different bike builder constructing a custom motorcycle that incorporates a “brand” (ie. company) into the vehicle design. Previous shows included the Incredible Hulk, insurance company Geico and Time Warner Cable’s RoadRunner broadband service. “Chopper Challenge” will for the first time use a band as the featured brand. The band in question is South African post-grunge alternative act Seether. You’ll see and hear the band on the June 4 episode, where three of Seethers songs will be played. For the uninitiated: Chopper Challenge is a TV series that challenges nine celebrity master bike builders to create a sponsor-inspired, fully handcrafted, custom logo-branded motorcycle in 30 days with cameras following each and every move. The series combines the allure of the art of custom motorcycle crafting, the intensity of competition and the unpredictability and impulsiveness of reality
