Motorcycle Sellers Preferences
If your a biker at some point or another you will part with your dearly beloved bike(s). OR you’ll be on the lookout for that “something new” to add to the garage. But whatever the reason for selling or buying it is part of our lifestyle. Recently the folks at Cycle Trader did a survey of their customers trying to find out their preferences on selling (and buying) motorcycles as well as the key attributes customers look for when selecting a dealership. The results, gathered between June and August 2008, showed that people in the market to purchase a motorcycle are equally likely to select a dealer based upon manufacturer (34%) as they would price (34%). 20% of prospective buyers will base their decision on the dealership’s customer service reputation.
When selling, however, 77% of respondents prefer to sell their motorcycle on their own while only 19% of respondents prefer to trade-in their motorcycle.
Motorcycle Customers Select Dealers By:
Manufacturer 34%
Price 34%
Customer Service Reputation 20%
Location 8%
Service Department Reputation 4%
Motorcycle Owners Prefer to Sell By:
Selling on their own 77%
Trading in 19%
Donating to charity 3%
Selling on consignment 1%
