S&S Hires Wenzel for Marketing Post
S&S Cycle, Inc. has announced the appointment of Gary Wenzel to the position of Director of Sales and Marketing. Wenzel, a 10 year veteran in aftermarket, comes from BRP US, Inc where he served as Director of Parts and Accessories. While at BRP, Wenzel was involved in launching the Evinrude brand e-commerce site, increasing dealer support through an efficient internal and external sales network, improving product availability through an expanded distribution footprint and developing an alternate channel strategy that reached a broader customer base.
In his new role, Wenzel will oversee sales and marketing efforts throughout the S&S Cycle’s dealer, distributor and OE channels. He will report to George Smith, CEO and acting President of S&S Cycle.
“We are very excited to have Gary join the S&S Cycle team”, stated Smith. “The market environment is evolving more rapidly today than ever before and to maintain S&S Cycle’s leadership position as the premier provider of performance motorcycle products, we must have the agility to evolve with it. Wenzel brings innovative brand, product, and customer service strategies that will bring value to our channel partners and help drive S&S Cycle’s continued success.”
